Personal Voter Data
Graham transformed the party’s website, made websites available to LDs and Counties, brought video technology to headquarters, and started an online “I am a Republican” campaign featuring a diverse group of conservatives personal stories of why they were Republicans.
In 2014 the AZ GOP surpassed democrats in the volume of social media followers including Facebook, Twitter, etc. Additionally, the party was equip with tracking and analytical tools to protect and drive the party’s conservative message. Graham put the AZ GOP on top with innovation and proven technology.
Graham’s video trackers captured Liberal Governor candidate Fred DuVal on film sharing his opposition to parental involvement in abortions and his opposition to parental choice in education. Graham’s social media team capitalized and spread fact-based stories, putting democrats on defense as they closed their defeated campaigns.
The AZ GOP’s force drove the mainstream media to hold democrats accountable and provided content for conservative allies to produce TV ads.